Spritz Into Summer — the full cooking-spray lineup styled in a beach picnic basket

Spritz

410% growth in under six months.

Client
Spritz
Industry
FMCG — Low-Calorie Cooking Oil Sprays
Market
Egypt
Scope
Amazon Ads + Noon + Website + Social
410%Overall growth (Q1 YoY)
275%Sustained growth (Q2 YoY)
9%CIR maintained
11×ROAS achieved

Overview

Spritz is a health-focused brand specializing in low-calorie cooking oil sprays. While it had a strong offline reputation, its e-commerce presence was early-stage when it partnered with Dblshot in February 2025 — limited to just 3 SKUs with non-compliant imagery.

Phase 1 — Building the Foundation

  • Visual overhaul: a full professional photoshoot replacing all non-compliant Amazon images
  • SEO & copywriting: keyword-rich product descriptions communicating the brand's USPs
  • Premium A+ Content: immersive branded modules covering value proposition and lifestyle use
  • The same upgraded assets redeployed across Noon listings simultaneously

Phase 2 — Ads Pilot & Forecasting

With a stronger catalog in place, pilot campaigns on Amazon and Noon established baseline data, used to build quarterly sales forecasts and firm CIR/ROAS targets.

Phase 3 — Scaling With 360° Campaigns

  • Amazon: Sponsored Brands, Sponsored Products, and Sponsored Display deployed full-funnel
  • Noon: premium homepage and Best Sellers-section banner placements plus Sponsored Products
  • Ramadan 2025: targeted seasonal keywords across Amazon and Noon for peak visibility
  • Amazon Prime Day (July 2025): aggressive advertising plus catalog readiness to dominate the category

Phase 4 — Website Revamp & Social Media

By mid-2025, growth on Amazon and Noon set the stage for a full WordPress website revamp (June 2025) with modern UX/UI and frictionless D2C checkout, followed by a social media activation (July 2025) with a fresh, healthy-living content strategy.

Social Media Management — An Always-On Presence

Dblshot managed Spritz's social presence end-to-end across Instagram and Facebook — a content strategy and always-on publishing calendar, day-to-day community management, and layered paid social — turning presence into a consistent revenue channel.

202%Social-driven sales growth YoY
167%Order growth YoY
116%Units-sold growth

Results

410%Overall growth Q1 YoY
275%Sustained growth Q2 YoY
9%CIR
11×ROAS

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