About DblshotMeet Radwa Fathi, the Bold Architect of Egyptian Brands.
Dblshot is a strategic performance marketing and e-commerce partner dedicated to helping FMCG brands achieve sustainable growth across Egypt and the GCC. Specializing in e-commerce full management, Amazon Ads, performance marketing, website development, and CRO, we combine data-driven insights with creative solutions to craft strategies that drive measurable business outcomes. Our approach goes beyond traditional agency work – we focus on building long-term success through a deep understanding of your industry, audience, and growth potential.
At Dblshot, we work hand-in-hand with brands to refine their digital presence, optimize their marketing efforts, and create the right conditions for scalable growth. With over 20 years of experience, Radwa Fathi, our CEO, blends analytical precision with visionary thinking to lead the company and guide brands through complex challenges. Her leadership is rooted in a commitment to not just achieving short-term goals but empowering brands to scale with clarity and purpose.
Dblshot is more than just a performance marketing agency; we are a trusted partner who invests in the future of the FMCG industry. Through our Junior Marketer Initiative, we are committed to nurturing the next generation of marketers, ensuring that our impact extends beyond just our clients, but also to the broader marketing community. Whether you are looking to enhance your brand’s e-commerce presence or need a strategic partner to drive meaningful growth, Dblshot is here to turn your business potential into a reality.
Let's TalkTo create deep, measurable impact for brands across the Middle East, with a strong focus on GCC markets, by bringing together strategic planning, e-commerce, performance marketing, and on-ground trade expertise. We step into our clients’ world with the passion to challenge, the energy to grow together, and the ownership to deliver.
To be the e-commerce growth partner of choice for ambitious brands across the Middle East, with a leading presence in GCC markets — trusted to create deep and sustainable impact with the passion to challenge, the energy to grow together, and the ownership to deliver.
We build relationships through honesty, clarity, and shared ownership. We openly communicate what we did and what the results show — whether good or bad. We celebrate success, acknowledge setbacks, and remain accountable for finding the best way forward.
We believe performance should never come at the expense of people, health, or principles. We choose what we promote responsibly, support conscious consumer choices, and do not market products or practices we consider harmful, misleading, or unethical.
We are proudly rooted in Egypt and passionate about supporting authentic local brands. By helping them grow, compete, and expand across the Middle East and GCC markets, we contribute to a stronger and more resilient regional economy.
We create impact through people as well as brands. We share knowledge, develop capabilities, and empower future leaders to strengthen businesses, industries, and economies.
We pursue meaningful growth beyond short-term numbers. By combining strategy, e-commerce, performance marketing, and on-ground trade expertise, we create results that brands, people, and communities can sustain.
Our team is a passionate collective of strategists, creators, analysts, and innovators each bringing unique expertise to deliver measurable results.
Together, we collaborate, challenge, and push boundaries to craft bold ideas and turn them into success stories for our clients.
From a bold idea to a performance marketing force — every stage of our journey has been built on the same belief: that the right strategy, executed with precision, creates deep and lasting impact.
The Dblshot journey began long before the company was officially founded.
For more than 20 years, founder and CEO Radwa Fathi built her expertise across strategic planning, commercial planning, marketing, brand strategy, trade marketing, and on-ground activation.
Her client-side experience taught her that brands need more than external suppliers. They need partners who understand commercial pressure, feel responsible for the results, communicate with honesty, and care for the brand as if it were their own.
As commerce and consumer behavior evolved, Radwa expanded her expertise into e-commerce and performance marketing. She gained more than 10 years of hands-on Amazon experience from the seller side, covering operations, product listings, catalogue management, catalogue enhancement, and advertising across Amazon’s different formats. She also strengthened her performance capabilities through Meta media buying.
This journey created the foundation for Dblshot.
Dblshot was officially founded in 2021.
Its name carries two sides of the founder’s personality and ambition. Professionally, Dblshot represents the determination to multiply results through every focused action: double the result in one shot. Personally, it reflects Radwa’s love of coffee and the energy of her favorite double shot.
Together, these meanings capture the spirit of the company: focused thinking, powerful energy, and the drive to create deep impact.
Dblshot began by providing Amazon management and social media management. From the beginning, the goal was never simply to manage accounts. It was to understand each client’s business, take ownership of its challenges, and build a growth journey around its ambitions.
As our clients’ needs evolved, our scope grew beyond Amazon. We expanded across the wider e-commerce ecosystem and built practical experience across nearly 90% of the relevant platforms operating in the Egyptian and Saudi markets.
This expansion allowed us to connect marketplace operations, catalogue management, performance marketing, commercial planning, and on-ground trade understanding within one integrated partnership.
Dblshot launches its Junior Marketer Initiative, investing in the next generation of Egyptian marketing talent and cementing its identity as more than an agency — a force for industry development.
ISIS Organic achieves 2,740% year-on-year Amazon growth and 245% total e-commerce growth under Dblshot management. The agency scales to 100M+ in total sales managed and expands into Saudi Arabia.
Dblshot launches its full Branding service — offering complete brand identity creation from strategy to CSI — and continues expanding its Saudi-market client base with Zeina Foods and BEC Concrete Solutions.
Our growth has continued beyond marketplace management.
Today, Dblshot develops direct-to-consumer e-commerce websites, covering the customer journey from UI and UX to conversion-rate optimization. We connect technology, customer experience, performance, and commercial thinking to help brands build stronger digital channels that they can own.
Our goal is not simply to generate traffic. It is to create digital experiences that convert attention into customers and customers into long-term brand value.
Dblshot’s next chapter is focused on strengthening its technology, data, and artificial-intelligence capabilities.
We are developing smarter tools and AI-supported systems that can collect, integrate, and analyze data continuously — giving our team and our clients clearer, more current insights for faster and better-informed decisions.
This is how we intend to move from reporting what has already happened to identifying what should happen next.
Every client joined Dblshot with a different challenge. We approached each one with new energy, an owner’s mindset, and the determination to build a success story worth sharing.
Our partnership with Isis Herbal Tea generated growth of more than 900%, demonstrating what focused strategy and integrated e-commerce execution can achieve.
For Spritz, a newly launched Egyptian cooking-spray brand, we helped drive growth of more than 400%, supporting the brand as it entered and developed its market.
We were also proud to support the relaunch of Zeina in the Saudi market. Established in 1979, Zeina brings nearly five decades of heritage and a portfolio of more than 350 SKUs covering a wide range of household kitchen essentials. During the first half of 2026, the brand achieved growth of more than 200% compared with the previous year.
These are more than performance figures. They represent brands that trusted us to enter their world, understand their ambitions, and build alongside them.
We believe meaningful success is built before it is announced.
That is why we work with focus and consistency, often quietly, until the outcome becomes a story we are genuinely proud to share. Every new client is a new challenge, a new source of energy, and a new opportunity to create deep impact.
We will continue competing, learning, developing, and building. We will keep supporting authentic local brands, expanding across Egypt and the GCC, and empowering the future leaders who will strengthen our economy.
We will not stop dreaming, evolving, or reaching higher.
The passion to challenge. The energy to grow together. The ownership to deliver.
One shot. Double the impact.
