Amazon Ads
Rehana Wins Ramadan
One month. One chance. How Rehana won Ramadan on Amazon.
350%Growth on Ramadan SKUs
40%Total Amazon sales uplift MoM
40%Growth on aged inventory
30 DaysZero to live
The Challenge
Ahead of Ramadan 2025, Rehana — a household pantry-essentials name — needed a significant Amazon impact in just one month. With no existing store, a vast SKU catalog, and Ramadan approaching, planning, execution, and results all had to happen within 30 days.
Week 1 — Strategic Planning
- Inventory analysis to identify Ramadan-relevant SKUs and aging stock needing a push
- A precision promotions map tied to stock levels, margin goals, and seasonality
- A data-driven advertising budget and performance forecast
Week 2 — Store Creation, Built From Scratch
- Conversion-optimized Amazon Storefront with a Ramadan-specific visual identity
- A dedicated 'Deals of the Month' landing page for all promoted SKUs
- Mobile-first navigation across every product category
Weeks 3–4 — Full-Funnel Advertising Execution
- Sponsored Products dominating category-level and high-intent Ramadan keyword searches
- Sponsored Brands driving brand discovery and cross-sell across the catalog
- Sponsored Display for strategic retargeting and category defense
- Video Ads funneling high-quality traffic directly into the new Rehana store
Results
350%Growth on Ramadan SKUs
40%Total Amazon sales growth MoM
40%Growth on aged inventory
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