RAW Kettle Cooked Potatoes
370% Amazon growth through AOV engineering & ROAS optimization.
The Brand
RAW Kettle Cooked Potatoes is an Egyptian snack brand offering a premium kettle-cooked chip product across several flavors. With a quality product and a strong brand identity, RAW had the foundations to perform well on Amazon but wasn't yet unlocking its full commercial potential.
The Opportunity
The challenge wasn't simply driving more traffic. It was increasing the value of each transaction — getting already-interested buyers to spend more per order. Dblshot identified Average Order Value (AOV) as the primary lever to transform RAW's Amazon economics without increasing ad spend.
The Strategy — Buy 3, Get 25% Off
A bundle promotion mechanic was introduced as a controlled test: incentivizing multi-unit purchases instead of competing on unit-level price. Performance was monitored for sales lift, ROAS impact, and margin health.
Expanding the Model — Bundle Listings
After validating the promotion, Dblshot extended the AOV strategy into permanent catalog architecture: Box of 3, Box of 6, and Box of 10 — available to all shoppers at all times, providing a cleaner, higher-value advertising surface.
Results
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